Where Your Views Come From: Creator Analytics Explained

Understand your traffic sources and learn where your content performs best on Lowlight.

Published: 2026-01-02T00:00:00.000Z

As we approach Beta Phase 1, we want creators to know exactly what tools they'll have from day one. One of the most powerful features in your Creator Dashboard is traffic source analytics—a breakdown of where your views come from and how viewers discover your content.

Understanding traffic sources helps you create smarter. Here's what each source means and how to use that information as you build your audience on Lowlight.

The Three Main Feeds

Most views come from one of Lowlight's three primary content feeds. Each feed serves a different type of content and attracts viewers in different mindsets.

Shorts

The vertical, full-screen feed. This is where viewers swipe through quick, punchy content. Strong Shorts performance means your vertical clips are resonating. This feed rewards content that hooks immediately—viewers decide in seconds whether to keep watching or swipe.

Cinema

The horizontal feed for short-form landscape content. Cinema is built for clips that look better wide—gameplay highlights, cinematic moments, and content that deserves the full horizontal frame. Videos up to 15 minutes are supported across all feeds. Strong Cinema numbers mean your landscape clips are resonating. A dedicated feed for long-form horizontal content is coming in a future update.

Text

Written posts, hot takes, tips, memes, and discussions. Text feed viewers engage differently—they want to read, react, and comment. Strong text performance means you're sparking conversation.

Explore & Discovery

Beyond the main feeds, Lowlight's Explore pages help new viewers discover your content. Traffic from Explore means the algorithm is surfacing your content to people who don't follow you yet—essential for growth.

Explore traffic breaks down the same way: Explore Shorts, Explore Cinema, and Explore Text. Each represents viewers finding you through that specific discovery feed. High Explore numbers signal breakout potential.

Games & Communities

This is where Lowlight gets specific. When you tag your content to a game, it becomes discoverable through that game's feed. Viewers browsing content for Valorant, Fortnite, or any other title can find your posts directly.

Game Traffic

Views from game-specific feeds mean players interested in that title are finding you. Strong game traffic indicates your content is connecting with that game's community—valuable because these viewers already care about what you're covering.

Community Traffic

Communities on Lowlight are built around games and shared interests. Traffic from communities means members are engaging with your content within their group. Strong community numbers suggest you're becoming a voice within that space.

Other Traffic Sources

Your dashboard also tracks these additional sources:

• Following: Views from people who follow you. This is your core audience—the people who chose to see your content regularly.
• Profile: Viewers who visited your profile directly. Often means someone is checking out your content library.
• Search: People who searched and found you. Strong search traffic means your name or content is what people are looking for.
• Hashtags: Views from hashtag pages. When specific tags drive traffic, lean into them.
• Shares: Someone shared your content and others watched. Organic growth at its best.
• Notifications: Viewers who tapped a notification to watch. This means your content triggered enough engagement to notify people.

Best Practices

Here's how to use traffic source data effectively:

Double down on what works. If Shorts drives most of your views, that's where your content connects. Keep creating for that format while experimenting with others.

Watch your Explore ratio. If most views come from Following with little Explore traffic, your existing audience loves you but you're not reaching new viewers. Try content that's more shareable or hooks faster.

Use game tags strategically. Strong game-specific traffic means you've found your niche. Weak game traffic despite tagging might mean your content isn't matching what that game's community wants.

Track trends over time. One viral post can skew your numbers. Look at patterns across weeks, not just days. Your dashboard lets you filter by 7, 28, or 90-day windows for this reason.

Data-Informed, Not Data-Dictated

Analytics help you create smarter—but they're not everything. The best content comes from making what you're passionate about and letting the data inform your approach, not dictate it.

When Beta Phase 1 launches, your Creator Dashboard will be ready. Use it to learn, adapt, and grow.

Join Beta Phase 1 and start building your audience on Lowlight.